The Koia Ready-to-Drink Smoothie Range is Flavorful and Healthful
Michael Hemsworth — October 30, 2020 — Marketing
This Koia ready-to-drink smoothie range is being launched by the brand in the US as a lineup of refreshments for consumers who are looking for a flavorful option to enjoy that's focused on a reduced sugar recipe. The drinks are free from added sugars, which enables them to have around 80% less sugar than the leading fruit smoothie options on the market. The drinks are also formulated with prebiotic fiber in order to help aid digestion along with a range of other tasty yet healthful ingredients.
The Koia ready-to-drink smoothie range has four flavor options including Rise & Shine, Magic Mango, Tropical Passion and Straw-Nana Dream. The drinks all have between four and five grams of protein per bottle thanks to the addition of pea protein in the recipe.
The Koia ready-to-drink smoothie range has four flavor options including Rise & Shine, Magic Mango, Tropical Passion and Straw-Nana Dream. The drinks all have between four and five grams of protein per bottle thanks to the addition of pea protein in the recipe.
Trend Themes
1. Reduced-sugar Beverages - Developing and marketing beverages with reduced sugar content to cater to growing consumer demand for healthier options.
2. Prebiotic Fiber Additive - Incorporating prebiotic fiber into food and beverage recipes to promote digestive health, address gastrointestinal disorders and improve immune response.
3. Plant-based Protein Supplements - Producing and marketing plant-based protein supplements to meet preferences and dietary restrictions amongst vegans, vegetarians and flexitarians.
Industry Implications
1. Food and Beverage - Manufacturing and marketing healthier food and beverage options to meet changing consumer demands and preferences.
2. Nutritional Supplements - Developing and producing nutritional supplements that cater to specific dietary needs and preferences, such as veganism and low sugar diets.
3. Digestive Health - Creating innovative products and solutions addressing gastrointestinal disorders and promoting digestive health amongst consumers.
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