It's no secret that companies looking to attract consumers' attention with their marketing will use any excuse to put scantily clad women in their ads, but as this RCA insurance commercial proves: sometimes, they just skip coming up with an excuse altogether.
Although it is ultimately an ad promoting automobile coverage, this RCA insurance commercial takes a slightly more seductive approach to enticing viewers than one might traditionally expect from such a company. Featuring models in lingerie acting out a collision while bouncing on two balls, the ad attempts to take viewers through a typical collision in a decidedly untypical way.
As shameless as the ad may be, however, I have to admit it caught my attention. With that in mind, it goes without saying that it will be similarly effective with a good portion of RCA's target demographic.
Stats for Bouncing Babe Ads
Trending: Older & Mild
Research: 776 clicks in 267 w
Interest: > 3 minutes
Concept: RCA Insurance Commercial
Related: 98 examples / 75 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: epic sci-fi car ads, comedic chimpanzee commercials, and manly ice cream ads.
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