McDonald's Quarter Pounder Jewelry burgers in Japan are an affordable, but luxe take on fast food. In addition to the regular Quarter Pounder patty, the series consists of three burgers with unusual gourmet toppings like chorizo, pepper jack cheese, truffle sauce and pineapple.
In line with the theme of precious jewels, each burger has a deliciously decadent name like 'Gold Ring,' 'Black Diamond' and 'Ruby Spark.' Each burger costs $10 and is only available on specific days throughout July. These premium burgers are unusual offerings for a fast food store, but not an outrageous expense. These burgers are definitely more costly than McDonald's usual offerings, but since the Quarter Pounder Jewelry series is only available on certain days, it makes sense to indulge every once in a while and splurge on something completely novel.
Stats for Gourmet Jewel-Themed Burgers
Trending: Older & Mild
Research: 3,209 clicks in 146 w
Interest: 1.9 minutes
Concept: Gourmet Jewel-Themed Burgers
Related: 82 examples / 63 photos
Segment: Females, 18-35
Comparison Set: 30 similar articles, including: fast food customer portraits, artful fast-food packaging, and upscale fast food cafes.
Gourmet Jewel-Themed Burgers
More Stats +/-
Artful Fast-Food Packaging
Fast Food Customer Portraits
Upscale Fast Food Cafes
Cartoon Character Logo Mashups
Fast Food Interior Overhauls (UPDATE)