You might think that a promotional book might only appeal to your eyes, but Neenah's 'Feel Think Do' taps into multiple senses to show off a range of printing techniques that have been proven to alter the perception of a product or service. For starters, Feel Think Do notes that "being able to touch an object has been shown to increase impulse purchasing," especially in a world that is all about communicating digitally. On top of this, simple things like the choice of a paper's texture make all the difference—running shoe ads that are printed on rough paper tend to be perceived as stronger than shoe ads printed on smooth paper, and heavy weight papers have been proven to increase response rates by more than 48%.
The book created by Design Army shows off over 20 different textures and finishes, demonstrating the importance of choosing the right look and feel of promotional materials in particular.
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