FUNdamental Textbooks by Heinz Make Learning More Playful
Laura McQuarrie — September 7, 2023 — Life-Stages
References: myfoodandfamily & mashed
The transition from the end of summer to the start of a new school year can be a difficult one for young students and to make learning more like play, Kraft Heinz created the FUNdamental Textbooks. These snack-filled school books include titles like Jiggleometry and Nibbleonomy, which teach kids about geometry and astronomy, respectively, with hollowed-out pages.
While Stackonomics introduces kids to the basics of stacking, trading and bartering with Lunchables, Slurpstory puts a fun spin on standard history lessons with Capri Sun.
Although these snack-themed textbooks are free, Kraft Heinz is donating $10 to the non-profit organization First Book for every FUNdamental Textbook ordered. This initiative is all about removing barriers to equitable education and making sure kids can succeed, regardless of their background or where they live.
While Stackonomics introduces kids to the basics of stacking, trading and bartering with Lunchables, Slurpstory puts a fun spin on standard history lessons with Capri Sun.
Although these snack-themed textbooks are free, Kraft Heinz is donating $10 to the non-profit organization First Book for every FUNdamental Textbook ordered. This initiative is all about removing barriers to equitable education and making sure kids can succeed, regardless of their background or where they live.
Trend Themes
1. Snack-themed Textbooks - Integrating snack-filled school books with educational concepts creates a playful and engaging learning experience for young students.
2. Fundamental Learning - Using snack-themed textbooks like Jiggleometry and Nibbleonomy introduces kids to educational subjects in a fun and creative way.
3. Equitable Education - Donating to the non-profit organization First Book for every FUNdamental Textbook ordered ensures that all children have access to quality education, regardless of their background or location.
Industry Implications
1. Education - The integration of snack-themed textbooks in schools revolutionizes traditional learning methods and enhances student engagement.
2. Food and Beverage - The collaboration between Kraft Heinz and educational institutions presents an opportunity to create innovative snack products that offer both sustenance and educational value.
3. Non-profit - Partnering with non-profit organizations like First Book allows for the creation of educational materials that promote inclusivity and equal opportunities for all children.
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