This Produce Packaging Design Mimicks an Orange Peel

By: Rebecca Byers - Apr 21, 2015
References: prompt-design & thedieline
This product-mimicking produce packaging design does an excellent job at communicating the selling point of the fruit; it's freshness. The vibrant designs fuse function and fashion in a playful and accessible way.

In recreating a highly detailed image of the fruit on the exterior of the packaging, JL Fruit Signature is able to establish itself as a fresh, high quality purveyor of produce. This connection is possible thanks to the eye-catching nature of the vibrant design, which is sure to stand out on store shelves.

The natural packaging is an example of a brand using the most recognizable and sellable feature of the product and projecting it as loudly as possible. The refreshing produce packaging design was created by Thailand Prompt Design.