These Produce Packaging Designs Emphasize Freshness

By: Rebecca Byers - Jun 15, 2015
References: behance.net
Created by Savannah-based graphic designer Jelani Prew, this produce bag design makes a beautiful display with a re-imagined grocery bag. The produce packaging is characterized by its transparent sides and understated labels in natural earth tones.

Putting the emphasis on the bright colors and vibrant freshness of the product, these bags showcase the customers purchases in a way that recalls the experience of a traditional farmer's market at which they wrap up the items in brown craft paper.

Notably, the produce bags are emblazoned with a loud reminder to reduce, reuse and recycle, which is likely given how cool the bags are. A great way to put the emphasis back on the appearance of the product, its a great reminder that if it isn't brightly colored, it probably isn't fresh.