These Prescott Beaverbrook Developments ads really capture the essence of what everyone strives for when purchasing a house - a place to call home.
Created by advertising agency Giants & Gentlemen in Toronto, Canada, the campaign includes three different print ads that visually describe the meaning of home. One of the ads shows a little girl picking her nose while another shows a dog inappropriately on top of a pillow; both ads are hilarious and familiar enough to grab a viewer's attention instantly. The copy along with the ads articulates these ideas perfectly: "Your family will settle in and feel comfortable in no time. Really, really comfortable."
Even if you're not on the market for a new home, the Prescott Beaverbrook Developments campaign will leave you comfortably smiling and nodding along.
Stats for Comfy Comical Campaigns
Trending: Older & Average
Research: 883 clicks in 122 w
Interest: 0.8 minutes
Concept: Prescott Beaverbrook Developments
Related: 57 examples / 44 photos
Segment: Neutral, 35-55
Comparison Set: 21 similar articles, including: intentionally over-edited makeup ads, provocative marine photography, and colorful rocker fashion ads.
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