The 'America First' App Is Targeted Towards Donald Trump Supporters

By: Rahul Kalvapalle - Aug 20, 2016
References: & adweek
America First is the name of a brand new politics app that is designed to promote the candidacy of Donald Trump and Mike Pence for President and Vice President of the USA respectively.

The app offers a wide array of text and multimedia content that are designed to help Trump's supporters and volunteers to better engage with the campaign, while making it easier for them to connect with each other.

One of the most interesting features of this politics app is the fact that it uses gamification to promote engagement, with people who use the app earning their way up eight different levels that range from Apprentice at the bottom all the way to Big League at the top.

This app goes to show how smartphone platforms have become crucial to political campaigns as a form of engagement due to their ability to help people rally together and organize behind a cause.