Playtex Sport's Play On Canada Grant Program Helps Encourage Female Athletes

By: Katherine Pendrill - Sep 6, 2016
References: youtube & marketingmag
Playtex Sport recently created a new grant program called 'Play On Canada' that encourages women to pursue their athletic goals. While there are a huge number of women who play high school sports, a larger portion of these women eventually give up their sport compared to men. In order to combat their phenomenon, Playtext Sport is giving away grants that will help more women stay in the game.

As part of its Play On Canada grant program, Playtext Sport is giving high school teams across the country up to $5,000 in funding. The company will give out a total of $50,000, which is meant to help female athletes afford everything from participation fees and transportation to uniforms and equipment. The overall goal is to eliminate some of the barriers that prevent women from continuing to pursue the sports they love.