Make-A-Wish® Canada's 'Women for Wishes' Campaign Has a $1 Million Goal
Jana Pijak — April 12, 2024 — Social Good
References: makeawishca.donordrive
Make-A-Wish® Canada launched its Women for Wishes campaign last week, encouraging women nationwide to raise $1 million to grant wishes to children battling critical illnesses. Last year, 135 women exceeded the organization's target, raising over $1.1 million, and this year's goal is even more ambitious.
Led by CEO Meaghan Stovel McKnight, the campaign is asking 100 women to commit to raising $10,000 each -- the symbolic value of a wish. Among the participants is 27-year-old Adriana Fernandez, a former wish recipient who beat leukemia. Her wish for a shopping experience brightened her darkest days, inspiring her to give back.
Adriana's story embodies the transformative impact of a wish, motivating her to raise $10,000 and encourage others to join the cause. With the campaign running until September, women across Canada are invited to register at WomenforWishes.ca to participate in this life-changing initiative.
Led by CEO Meaghan Stovel McKnight, the campaign is asking 100 women to commit to raising $10,000 each -- the symbolic value of a wish. Among the participants is 27-year-old Adriana Fernandez, a former wish recipient who beat leukemia. Her wish for a shopping experience brightened her darkest days, inspiring her to give back.
Adriana's story embodies the transformative impact of a wish, motivating her to raise $10,000 and encourage others to join the cause. With the campaign running until September, women across Canada are invited to register at WomenforWishes.ca to participate in this life-changing initiative.
Trend Themes
1. Interactive Fundraising Initiatives - Exploring innovative ways to engage donors through interactive and impactful fundraising campaigns.
2. Personalized Giving Experiences - Leveraging individual stories and experiences to create personalized and empowering donation opportunities.
3. Community-driven Philanthropy - Fostering a sense of community involvement and collective action in philanthropic endeavors.
Industry Implications
1. Nonprofit & Charity Sector - Adapting fundraising strategies to embrace new forms of engagement and connection with donors.
2. Marketing & Communications - Utilizing storytelling and personal narratives to enhance the emotional impact of donation appeals.
3. Event Planning & Organization - Transforming traditional event formats to incorporate elements of community-driven giving and personal connection.
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