The Momo Gelato Pie Box Strap Enhances the Portability of the Design

By: Michael Hemsworth - May 20, 2016
References: & packagingoftheworld
The Momo Gelato pie box handle is branded with a series of images and text that is focused on the branding of the company, but with a twist of convenience to boot.

The strap, designed by creative agency M. Quatro Design, is a small piece of packaging that unfolds and fits onto the corners of the brand's pie boxes. This enables the packaging of the boxes to remain blank or minimal and leave the branding work to the strap itself.

Brands are consistently in flux when it comes to packaging in order to remain relevant to the brand, but the process needs to be carried out properly so as to not push out existing customers. The Momo Gelato box strap effectively allows the brand to change up branding on the packaging without having to change the entire design.