Pinterest Introduces a Photo Messaging Feature for Social Pinning

By: Laura McQuarrie - Published: Aug 7, 2014 • References: about.pinterest &
Pinterest has always been a great platform for collecting visual inspiration, but it's been less focused on communication and photo messaging—the only ways to interact with other users included leaving a comment, tagging someone in a pin's description or send a pin to someone. Now, Pinterest is making its app much more social, by introducing Messages.

With the success of apps like Snapchat and Instagram, there's a huge value in being able to communicate with pictures. With Messages, it's a lot easier to bounce ideas back and forth with someone else, or get a second opinion on something. In addition to one-on-one chats, the new feature also lets users partake in larger group chats. Already, there are over 2 million pins that are shared each day, but this new feature could make the site more social and give this number an even bigger boost. Stats for Pinboard Messaging Services Trending: Older & Average
Research: 1,035 clicks in 93 w
Interest: > 3 minutes
Concept: "photo Messaging"
Related: 69 examples / 53 photos
Segment: Females, 12-55
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