These Nostalgic Phone-Shaped Toys Change into Transformer Characters

By: Laura McQuarrie - Feb 7, 2017
References: makuake & japantrends
Phone company KDDI and renowned toymaker Takara Tomy are now joining forces to pay homage to the Transformers and a phone design from 2003 with a transformative phone toy.

One form of the toy takes the shape of Naoto Fukasawa’s Infobar cellphone for KDDI au, which has been revered over time for its simple, award-winning design. Although this phone is not as slim as smartphones we are accustomed to seeing today, this iconic phone design can be seen in both the MoMA and the Indianapolis Museum of Art.

As a set of phone toys, the Transformers Infobar series is not actually able to make phone calls, but they do offer interactive details such as interchangeable display cards and light-up features.