The Pete Versus Toby Loo Photo Shoot Makes a Case for Casual Fashion

By: Amelia Roblin - Published: Oct 6, 2011 • References: facebook &
You're likely as surprised as I was to see this kooky Pete Versus Toby Loo campaign. You will observe that it is not only set in public washroom stalls, but the model is actually standing with this feet inside the toilet bowl.

Out of all of the ways to get attention in promotional pictures for a line of clothing, few would have thought up this method. It's of course a guaranteed success for capturing the attention of any consumer, and thoroughly amusing the brand's target buyers, adolescent males.

For a little local flavor to complement the homespun Australian image of the company, photographer Gavriel Maynard found his unsanitary sets in the club, pub and restaurant restrooms of the Bondi area. Each exudes its own individual aesthetic, acting as an unconventional and memorable backdrop in the Pete Versus Toby Loo campaign. Stats for Can-Standing Campaigns Trending: Older & Chilly
Research: 1,656 clicks in 241 w
Interest: 4 minutes
Concept: Pete Versus Toby Loo
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: bathroom gaming consoles, bathroom blood dispensers, and washroom sex marketing.