There have been a slew of viral Old Spice ads, especially since the new Old Spice spokesman Isaiah Mustafa (a former ASU wide receiver) took to the spotlight in 2010. Now, their roster for spokesmen includes Terry Crews (a former NFL player) and even Fabio.
Old Spice is a brand that has a sense of humor. This has been one of the contributing factors to their appeal and wild success, but there is one other factor that has taken them from a company selling a hygiene products to a widely-sourced marketing powerhouse: their social media savvy.
From interactive campaigns that let users create their own songs via Terry Crews' muscles to personalized video responses, it's no wonder the brand nearly three million hits on YouTube alone.
Stats for 14 Viral Old Spice Ads
Trending: Older & Average
Research: 3,003 clicks in 191 w
Interest: 0.8 minutes
Concept: Viral Old Spice Ads
Related: 90 examples / 69 photos
Segment: Males, 12-35
Comparison Set: 33 similar articles, including: smelly olympic campaigns, hunky holiday campaigns , and mantastic deodorant ads.
14 Viral Old Spice Ads
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By: Shelby Lee Walsh - Published: Aug 31, 2012