Rockstar
While the Pepe Jeans Spring/Summer 2009 ad campaign featured only French model Julien Quévenne in mostly denim outfits, the ads for Pepe Jeans London go for a more organic vibe with a group of friends chilling out at a beach house.

Shot by Steven Meisel, the campaign features models Danny Schwarz, Jamie Strachan, Daria Werbowy, Anna Jagodzinska, and Boyd Holbrook.