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Pepe Jeans London S/S '09 Chills Out in Beach House

By: Ayman - Published:   Updated: Mar 24 2011 • References: pepejeans & fashiontography.blogspot
While the Pepe Jeans Spring/Summer 2009 ad campaign featured only French model Julien Quévenne in mostly denim outfits, the ads for Pepe Jeans London go for a more organic vibe with a group of friends chilling out at a beach house.

Shot by Steven Meisel, the campaign features models Danny Schwarz, Jamie Strachan, Daria Werbowy, Anna Jagodzinska, and Boyd Holbrook. Stats for Chillaxin' Denim Campaigns Trending: Older & Mild
Traction: 10,672 clicks in 307 w
Interest: 4 minutes
Concept: Chillaxin' Denim Campaigns
Related: 96 examples / 74 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: hippy cowboy fashion, disco meets bohemian chic, and male denim oversaturation.