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PLEASURES Delivers a New Collection for the Summer 2022 Season

— June 22, 2022 — Lifestyle
Streetwear imprint PLEASURES introduces its new collection designed for the Summer 2022 season full of collaborations and in-house designs. The new range includes work that is made alongside Dr. Martens, ASICS, Weezer, and Dan Witz. For the warmer seasons of the year, the Los Angeles-based imprint delivers sportswear including the new AGAINST JERSEY and the TEETH WORKOUT SHORTS to name a new.

The rest of the collection retains its streetwear sensibilities. This can be seen across the silhouettes of hoodies, tees, shirts, shorts, pants, and more -- all of which are made with graphic visuals. The seasonal designs feature the TV HOODIE, the SUCK WASHED LONG SLEEVE, the DECONSTRUCTION T-SHIRT, CHASE BEANIE, VIRGIN SWEATPANTS, and the HEART BUTTON DOWN.

Image Credit: PLEASURES

Trend Themes

  1. Collaborative Streetwear Collections — Future opportunities lie in exploring collaborations with different brands and artists to create unique, limited edition collections.
  2. Graphic Design Streetwear — Opportunities exist in exploring bold, eye-catching graphic designs on streetwear clothing to attract customers looking to make a statement.
  3. Season-specific Sportswear — Creating sportswear collections centered around specific seasons, like summer, provides opportunities to target customers interested in outdoor activities during that time of year.

Industry Implications

  1. Fashion Industry — The fashion industry can seize the opportunity to collaborate with streetwear brands and artists to create unique and profitable collections.
  2. Sportswear Industry — Sportswear companies can create seasonal collections tailored to specific outdoor activities, targeting customers that enjoy staying active.
  3. Graphic Design Industry — Graphic designers can explore the intersection of streetwear clothing and bold, attention-grabbing designs to sell their art on wearable clothing.
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