If you think you’ve seen long legs before, think again. The latest print ads for Pedigree Jumbone Maxi take long legs to the max. These eye-catching ads were done by advertising agency BBDO in Moscow, Russia. Each of the print ads showcase a different barnyard animal with shockingly extended limbs.
These Pedigree Jumbone Maxi print ads are effective in bringing attention to the brand’s new jumbo bones, which are (unsurprisingly) extra, extra large! By utilizing photoshopped barnyard animals as their focal point, these ads add extra drama to their print campaign.
As a direct result of extending the length of the pig, sheep and cow’s legs, these print ads become comical and cute while still reinforcing that their bones will last you one a jumbo-long time. The Pedigree Jumbone Maxi print ads are both effective and appealing, whilereinforcing their slogan featured at the bottom of the ad, "Pedigree Jumbone Maxi. The longer lasting bone."
Stats for Long-Legged Cow Campaigns
Trending: Older & Chilly
Research: 2,499 clicks in 261 w
Interest: 2.3 minutes
Concept: Pedigree Jumbone Maxi
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
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