Rockstar

The Adidas Pastel Pack is Inspired by Rita Ora

By: Rahul Kalvapalle - Published: • References: news.adidas & solecollector
The Adidas Pastel Pack is a sports apparel collection, targeted towards women, produced in collaboration with British pop star Rita Ora. Ora was roped in to Adidas due to her penchant for breaking the rules, thinking outside the box and for having a fearless take on fashion.

One of the most noteworthy aspects of this collection is the presence of feather-like elements around the shoulders and hips. These are inspired by Ora's own feather tattoo.

The Pastel Pack features cut-out shoulders and hips that give way to bat-wing-style sleeves. The body suits in the collection are tight-fitting and designed to augment wearers' body shape. A high level of attention to detail went into this collection, with its silhouettes revealing hints of skin in different areas of the body. Stats for Pastel Sports Apparel Trending: This Quarter & Buzzing
Traction: 4,853 clicks in 11 w
Interest: 4 minutes
Concept: Pastel Pack
Related: 94 examples / 72 photos
Segment: Females, 12-55
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