The Nike Women 'Make Yourself' ad campaign seeks to inspire and encourage women of all races, colors and sizes to improve their physical fitness en route to becoming the 'best version' of themselves.
The Nike Women 'Make Yourself' campaign relies heavily on some of the world's most famous female athletes, including tennis star Maria Sharapova, track standout Alyson Felix, and alpine ski racer Julia Mancuso, amongst others.
But the Nike Women 'Make Yourself' campaign does not only include athletes. Glee's Lea Michele is a key component of the campaign and is frequently featured in their marketing. The campaign also encourages everyday women to join their Facebook page and write what they are doing to 'make' themselves. The campaign is inspirational, original and has all the components of a long-lasting ad campaign.
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Trending: Older & Buzzing
Research: 138,739 clicks in 258 w
Interest: > 3 minutes
Concept: Nike Women Make Yourself
Related: 95 examples / 73 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: pink zebra-print sneakers, studded high-tops, and shredded runners.
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