The Panasonic Musical Doorbells ad campaign shows that expected and unexpected house guests can be much more enjoyable if they entered with a melodious flair. Although these images depict the visitors as playing their own instruments, whether that involves a saxophone or an accordion, in reality the music will be emitted from the doorbell.
Created by Scarecrow Communications, an ad agency based in Mumbai, India, the Panasonic Musical Doorbells ad campaign accompanies another series that promotes the doorbells in a more intimate way. It was art directed by Kapil Tammal, Gagan Bindra, Lalit Sakurkar and Ankit Dembla with creative direction by Raghu Bhat, Manish Bhatt, and Sarvesh Raikar. The copy was done by Manish Bhatt.
Stats for Melodious Visitor Campaigns
Trending: Older & Average
Research: 1,999 clicks in 170 w
Interest: 1.5 minutes
Concept: Panasonic Musical Doorbells Ad
Related: 42 examples / 32 photos
Segment: Neutral, 35-55+
Comparison Set: 15 similar articles, including: artistic veggie ads, dramatically dewy ads, and animalistic denim ads.
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