Being disturbed during intimate moments with one's lover can be incredibly annoying, but the Panasonic Musical Doorbells campaign helps to sugar-coat these disturbances, so to speak. Since some of them can't be avoided (not everyone conducts such activities in hotel rooms with 'do not disturb' door hangers), at least they can be made more enjoyable. The print ads read, "Interruptions are inevitable. At least make them melodious."
The Panasonic Musical Doorbells campaign was conceived and executed by Scarecrow Communications, an ad agency based in Mumbai, India. It was art directed by Kapil Tammal, Gagan Bindra, Lalit Sakurkar and Ankit Dembla with creative direction by Raghu Bhat, Manish Bhatt and Sarvesh Raikar. Essentially, the doorbell is interpreted as solo musicians playing romantic music for couples in the privacy of their own home.
Stats for Interrupted Intimacy Ads
Trending: Older & Mild
Research: 1,570 clicks in 166 w
Interest: 1.2 minutes
Concept: Panasonic Musical Doorbells Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: bruised eye ads, artistic veggie ads, and animalistic denim ads.
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