Pizza Hut Transformed an Outdoor Floor Mat into a 'Floor Mat Flyer'

By: Laura McQuarrie - Oct 27, 2016
References: pizzahut.tr & adeevee
Having one's mailbox or doorstep littered with advertising flyers can be both annoying and wasteful, but Ogilvy&Mather worked with Pizza Hut to come up with a better solution for marketing in the form of an outdoor floor mat.

The Pizza Hut 'Floor Mat Flyer' takes the form of a functional door mat instead of a piece of paper, which comes printed with all of the information needed to order a pizza from the chain.

As of late, Pizza Hut has come up with a variety of interesting ways for consumers to order its pizzas by bots and temporary tattoos. It is also delivering boxes that transform into gaming surfaces or projectors and these are just some of the ways it is trying to add to the enjoyment or ordering and receiving a pizza.