Cook-at-Home Pizza Brand DiGiorno Released Its Own Merch Line
Laura McQuarrie — May 20, 2021 — Lifestyle
References: ShopDiGiorno & foodandwine
DiGiorno launched a line of pizza merch that's available while supplies last and it gives pizza lovers the chance to get a variety of goods with an all-over pizza print. The online shop from the cook-at-home pizza brand includes around 20 items across categories like apparel, accessories and home.
One of the standouts from the line of pizza merch is a Croissant Crust Pizza Floor Pillow that's 30 inches in diameter. The large floor pillow was creating with snacking, gaming and napping in mind, and it helps to provide a comfortable way to lounge at home. Alongside items printed with a cheese and pepperoni print, DiGiorno released items like clocks and t-shirts that feature its famous tagline in a retro font.
One of the standouts from the line of pizza merch is a Croissant Crust Pizza Floor Pillow that's 30 inches in diameter. The large floor pillow was creating with snacking, gaming and napping in mind, and it helps to provide a comfortable way to lounge at home. Alongside items printed with a cheese and pepperoni print, DiGiorno released items like clocks and t-shirts that feature its famous tagline in a retro font.
Trend Themes
1. Cook-at-home Merchandise - Opportunity for food brands to expand their offerings beyond just food products and into merchandise to diversify their revenue streams.
2. Food-print Merchandise - Brands can create a loyal following by leveraging the popularity of food culture to sell merchandise featuring food prints and logos.
3. Comfort Merchandise - The pandemic has increased the demand for comfortable items, such as DiGiorno's Croissant Crust Pizza Floor Pillow, that can be marketed as both functional and fun.
Industry Implications
1. Food and Beverage - Brands can develop merchandise lines to complement their food offerings, providing more opportunities for customer engagement and revenue growth.
2. Fashion and Apparel - The popularity of food culture presents opportunities for fashion and apparel brands to incorporate food-themed designs in their merchandise.
3. Home Decor - As consumers spend more time at home, there is an opportunity to create merchandise that not only represents food culture but also enhances the comfort and aesthetic of home decor.
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