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Have you ever had the type of sleep that when you woke up, you were so energized you felt you could conquer anything? Well, that’s the type of sleep the Osim Sona Pillow Campaign is claiming it can offer every night.

Created by JWT Hong Kong (hence the very culture-centric images), the Osim Sona Pillow Campaign was photographed by William So. With the slogan, “Quality sleep makes everything easy,” the advertising agency cleverly captures this idea. Check out the gallery to see what I mean.