The Osim Sona Pillow Campaign Makes Everything Easy

By: Meghan Young - Published: Nov 17, 2009 • References: jwt &
Have you ever had the type of sleep that when you woke up, you were so energized you felt you could conquer anything? Well, that’s the type of sleep the Osim Sona Pillow Campaign is claiming it can offer every night.

Created by JWT Hong Kong (hence the very culture-centric images), the Osim Sona Pillow Campaign was photographed by William So. With the slogan, "Quality sleep makes everything easy," the advertising agency cleverly captures this idea. Check out the gallery to see what I mean. Stats for Vertical Sleepvertising Trending: Older & Mild
Research: 4,095 clicks in 336 w
Interest: 4 minutes
Concept: Vertical Sleepvertising
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: liquid flower campaigns, panoramic advertising, and out-of-hand advertising.