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The Oral-B Dental Floss Campaign Helps Find Lodged Food

By: Meghan Young - Published: • References: publicisgroupe & ibelieveinadv
At first the Oral-B Dental Floss campaign may look like it is tackling the issue of censorship when in reality it is addressing the dark truth about food trapped in teeth. While some people prefer to take a more roundabout route to removing it, this ad campaign shows that flossing is a timeless solution for a reason, it always works. So instead of searching for it through hi-tech means, in this hilarious case, using Google Maps, the campaign promotes getting back to basics.

Conceived and executed by Publicis, an ad agency based in Brazil, the Oral-B Dental Floss campaign was art directed and copy written by Leo Macias with creative direction by Hugo Rodrigues. It was shot by photographer MaurĂ­cio Nahas and illustrated by digital artist Boreal, both of whom gave it a dark twist. Stats for Techy Teeth-Searching Ads Trending: Older & Mild
Traction: 4,201 clicks in 79 w
Interest: 2.9 minutes
Concept: Oral-B Dental Floss Campaign
Related: 42 examples / 32 photos
Segment: Neutral, 12-55+
Comparison Set: 15 similar articles, including: traumatized typography texting ads, flipping-off leader ads, and second-hand smoking ads.