Everything floats through the air as time stops in this new Onitsuka Tiger sneakers commercial.
Onitsuka Tiger is a well known and longstanding Japanese brand, which recently unveiled its spring/summer 2013 collection. As part of the line’s launch, Onitsuka Tiger tapped Tokyo design collective NAM to create this floating scene featuring three of its new shoes. Featured in this commercial are the Rio Runners, Golden Sparks & Tiger Corsairs.
This commercial is part of the brand's newest campaign entitled Craft of Movement and features two scenes where young people wearing Onitsuka Tiger sneakers are suspended in the air. All the items around them are similarly suspended. The camera jumps back and forth between elements within the frame, but makes sure to give audiences a long look at the new Onitsuka Tiger sneakers.
Why This Trend Is Growing
- Suspended Reality Advertising
- Using clever suspending techniques to shoot commercials grabs attention and spreads the message effectively.
- Collaborative Fashion Campaigns
- Partnering with design collectives helps brands create unique, visually engaging campaigns.
- Visual Storytelling Through Commercials
- Utilizing creative camera work and editing techniques to tell a story can captivate an audience and increase brand awareness.
Industries Being Reshaped
- Fashion
- Innovative campaigns that showcase new collections can drive sales and increase brand awareness.
- Advertising
- Unique and visually striking commercials can capture the attention of consumers and spread brand messaging.
- Video Production
- Utilizing creative camera work and editing techniques to tell a story can create engaging content for a variety of industries.
