These New Häagen-Dazs Nut Ice Creams Come in Two Flavors
Michael Hemsworth — October 21, 2020 — Marketing
References: haagen-dazs & talkingretail
These new Häagen-Dazs nut ice creams have been unveiled by the brand for the UK market to offer consumers a satisfying frozen treat to enjoy in the lead up to the holiday season. The ice creams come in the form of the Belgian Chocolate & Hazelnut and the Dark Chocolate & Carmalised Almond, which both come in 460ml tubs that will retail for £4.80 each. The ice creams are targeted towards indulgence-seeking consumers who are in search of a way to treat themselves from home.
Marketing Manager Kat Jones spoke on the new Häagen-Dazs nut ice creams saying, "We’re always working hard to elevate the ice cream experience. Our new chocolate nut range will do just that thanks to its increased cocoa content and mix of roasted and caramelised nut inclusions which offer that extra touch of indulgence. Luxury tubs are the biggest contributor to take home growth in convenience, up £4.6m, and Häagen-Dazs is the fastest growing brand within this. This means that retailers with Häagen-Dazs on their shelves can now offer consumers an even more indulgent choice from a brand they know and love, while seeing the range performing well in store, even as the weather cools down.”
Marketing Manager Kat Jones spoke on the new Häagen-Dazs nut ice creams saying, "We’re always working hard to elevate the ice cream experience. Our new chocolate nut range will do just that thanks to its increased cocoa content and mix of roasted and caramelised nut inclusions which offer that extra touch of indulgence. Luxury tubs are the biggest contributor to take home growth in convenience, up £4.6m, and Häagen-Dazs is the fastest growing brand within this. This means that retailers with Häagen-Dazs on their shelves can now offer consumers an even more indulgent choice from a brand they know and love, while seeing the range performing well in store, even as the weather cools down.”
Trend Themes
1. Increased Cocoa Content in Ice Creams - Ice cream brands can innovate through increasing cocoa content and adding nut inclusions for extra indulgence.
2. Luxury Tubs of Ice Cream - Brands can capitalize on the growth of luxury tubs in take-home convenience to offer an even more indulgent choice.
3. Expanding Ice Cream Flavors - Diversifying ice cream flavors can attract indulgence-seeking consumers who are in search of new treats to enjoy at home.
Industry Implications
1. Ice Cream Industry - Ice cream brands can incorporate trends such as increased cocoa content and luxury packaging to attract consumers looking for indulgent at-home treats.
2. Chocolate Industry - Chocolate companies can explore partnerships with ice cream brands to offer their cocoa products in new, indulgent ways.
3. Convenience Store Industry - Convenience stores can stock more luxury ice cream tubs and new ice cream flavors to meet the growing demand for indulgent, at-home treats.
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