To promote Sky TV's Travel Channel offering, an ad agency turned New Zealand Eyelites into ViewMaster-like video viewers. The digital Eyelites show how the Travel Channel lets you see the world through someone else's eyes.
On one side of the New Zealand Eyelites is an image of a person. Viewing holes are on the other side. The video view in the Eyelite is that of the person shown in the photo on the front side of the kiosk. The ad message is that New Zealanders are far from other lands, but they can travel virtually though the Travel Channel.
Stats for ViewMaster-Inspired Ads
Trending: Older & Chilly
Research: 984 clicks in 300 w
Interest: > 3 minutes
Concept: New Zeland Eyelite
Related: 70 examples / 54 photos
Segment: Males, 18-55
Comparison Set: 26 similar articles, including: graffiti-enhanced promotions , 15 brilliant bus stop ads, and extreme tourism.
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