Rebrandings are usually a tricky business, but the new Instagram logo is a step in a relatively similar direction, yet is the product of intensive work on behalf of the designer Mackey Saturday. The rebranding is described by Saturday on his Dribble account posting as, "Looking to the past to inspire the future, the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape."
It's this important attention to the smallest of details that make the new Instagram logo an exercise in sheer talent. It updates the social media site, yet doesn't stray too far from the original logo to help maintain a strong connection with current users.
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