Campari's Newest Product Simplifies Negroni Cocktails

By: Laura McQuarrie - Nov 11, 2016
References: campari & harpers
Traditionally, Negroni cocktails require the mixing of gin, sweet vermouth and Campari, but the all-new Campari Negroni is bottled as a completely ready-to-drink product.

The ready-to-pour cocktail can go straight from the bottle to a glass and be garnished with a slice of orange and ice if desired for optimal enjoyment. In a matter of moments, the cocktail is available to enjoy, saving consumers plenty of time on preparation.

Reports indicate that more consumers than ever are now choosing to stay at home and drink, yet want to create the upscale experience of going to a bar by investing in premium cocktail ingredients. There's also a rise in demand for bitter drinks, which the Campari Negroni perfectly satisfies—the ready-made cocktail is described as having a "developing bitterness," as well as sweet citrus flavors and a long, lingering finish.