From Impromptu Rapper Pop-Ups to Mix-and-Match Cereal Tastings

By: Rebecca Byers - May 28, 2016
The top May 2016 brand activations include a variety of experiential marketing campaigns that sought to engage consumers going about their daily routines.

Ahead of the drop of his latest album 'VIEWS,' Toronto-born rapper and entertainer Drake hosted a series of pop-up shops in several cities across North America. The complementary pop-ups offered fans a chance to get their hands on a free 'VIEWS' tee shirt in white, with Drake even stopping by the Toronto shop to help distribute the merchandise.

PepsiCo USA and Manhattan retail hub STORY have teamed up to host a month-long pop-up that lets consumers explore the brand's emoji-inspired campaign, PepsiMojis. The pop-up is set inside STORY's 2000-square-foot facility and will invite guests to peruse a mixture of for-sale merchandise and various activities.