MOO's New Business Cards Generate Astounding First Impressions

By: Rob Bruce - Oct 14, 2015
References: moo & psfk
The days of immediately throwing people's calling cards straight in to a drawer or bin may well be over thanks to MOO, which has created a new type of multimedia business card called Paper+. Using Near Field Communications (NFC) technology, the multimedia business card aims to ensure you make a first impression that is truly impressive.

By holding the card near a smartphone, recipients can be taken directly to a website, portfolio or any relevant content within seconds.

If you're a photographer, you can direct people straight to your gallery. A multimedia business card for musicians could contain links to a playlist. If you are promoting an event, all the details can be called up in an instant. Have you built an app? Then your card could drive traffic straight to the download site.

It's the first time NFC technology has been used like this in a paper business card, giving them a whole new lease of life.