Tivo's Movie Stunt Disturbs a Film's Climax with a Commercial Break

By: Laura McQuarrie - Jan 21, 2016
References: adweek
The captive audiences at cinemas are often the perfect victims of movie stunt pranks. With this in mind, TiVo set up an unmissable stunt at the Cinebarre Theater in Louisville, Colorado for an audience of 100 influencers. During the private screening of James Bond: Spectre, the climax of the movie was interrupted with an obnoxious commercial break.

The expressions on the faces of people at the theater made it clear that they were both confused and outraged. However, a representative from TiVo quickly appeared, explaining that the stunt was intentional as part of the promotions for the TiVo 500GB Bolt DVR system of commercial-free entertainment. In order to remedy the disturbance, TiVo gifted each influencer with a unit and invited them to a post-movie party.

The stunt is reminiscent of Volkswagen's promotion for its Pedestrian Detection System, which shone a spotlight on movie-goers who got up to get concessions or take a washroom break.