NCC's Movie Prank Puts a Cinema's Audience on the Big Screen

By: Laura McQuarrie - Apr 17, 2015
References: ncc.se & guerrillamarketingzone
As part of an initiative to advertise a set of newly constructed homes built by Swedish construction company NCC, a unique movie prank was set up called 'The Head Swap Prank.' Simply, while the audience was waiting for the movie to start, a crew quickly got to work superimposing images of movie-goer's faces onto the video reel. Since there's the shock of seeing your face on the big screen, this is a clever way to show what could be "your new life" in a new home on-screen.

The stunt is similar to one from Coca-Cola, which put moviegoers into a movie's action to remind them not to chat. Although this one likely involved more editing since it included full body shots, NCC's prank is simple and easy to execute since only heads need to be swapped out.