The Mouka Mattress Campaign Prepares People for an Active Day

By: Meghan Young - Published: Dec 6, 2013 • References: ddb & ibelieveinadv
Sleeping is a crucial part of life and yet many people aren't getting the quality rest they need due to many reasons; the Mouka Mattress ad campaign addresses a very important one: the mattress. Sometimes a person could feel like Goldilocks on a mission to find the bed that is just right. Just the right amount of hardness and softness, it will prepare people for the active day they have ahead of them.

The Mouka Mattress ad campaign was conceived and executed by the DDB ad agency branch based in Lagos, Nigeria. It was art directed by Segun Olawoagbo with creative direction by Tunde Sule, who also provided the copy. The images were shot by photographer Pius Ojeimen. They follow the popular technique of people posing animatedly when lying down. Pillows are used cleverly as props. Stats for Animated Sleeping Ads Trending: Older & Mild
Research: 3,614 clicks in 128 w
Interest: 1.8 minutes
Concept: Mouka Mattress
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
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