Superstar

Interns Beware: Mother New York Has 'Donald' Watching You

By: Laura McQuarrie - Published: • References: mothernewyork & creativecriminals
To announce its summer internship opportunities in just about the creepiest way possible, Mother New York is advising fresh-faced interns that 'Donald has viewed your profile.'

The video of the same name depicts just this, showing the beige turtleneck-wearing Donald lurking on social media sites in a very dark room. The vibe is kind almost serial killer-like, especially near the end when the ad points out how ironic it is that you're watching Donald and his eyes suddenly flick towards the camera.

To make the campaign even creepier, you may actually be stalked by the fake Director of Online Networking on LinkedIn, which is how Mother New York is hoping to catch the attention of some potential new applicants for a summer 2014 internship position. Stats for Creepy Recruitment Campaigns Trending: This Year & Buzzing
Traction: 842 clicks in 25 w
Interest: > 3 minutes
Concept: "mother New York"
Related: 62 examples / 48 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: psychedelic sweets , interactive arousal sites, and oversized fashionista campaigns.