Mike L Perry Creates Identity for Speakeasy Wine

By: Jamie Danielle Munro - Published: Apr 30, 2012 • References: blog.popflys & lovelypackage
Mike L Perry was given a name and a product, and came up with an entire identity for a fictional wine titled Speakeasy. The result is enticing and clever, as his branding evokes a strong sense of nostalgia for the early 1900s.

Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown.

Hopefully the wine tastes as good as the great branding done by Perry. Stats for Prohibition-Themed Branding Trending: Older & Mild
Research: 3,415 clicks in 212 w
Interest: 3.5 minutes
Concept: Mike L Perry
Related: 66 examples / 51 photos
Segment: Males, 18-55
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