Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

Racing-Inspired Spirit Branding

WhistleOig Whiskey & Alfa Romeo F1® Team Stake Team Up

— October 18, 2023 — Marketing
WhistlePig Whiskey has teamed up with Alfa Romeo F1® Team Stake for the PiggyBack Legends Series. The partnership introduces the Alfa Romeo F1® Team Stake Barrel, a high Rye Whiskey crafted through wind tunnel trials, bottled at 96.77 proof, and inspired by F1 driver Zhou Guanyu.

This racing-inspired WhistlePig Whiskey features lychee and oolong tea notes, blending the herbal and floral characteristics of oolong tea with WhistlePig's PiggyBack 100% Rye, a tropical fruit finish, and a hint of spice. The whiskey barrels underwent wind tunnel testing in Switzerland and experienced G-Forces at WhistlePig's distillery.

This release is part of WhistlePig's PiggyBack Legends Series, which has celebrated individuals who embody greatness. The Alfa Romeo F1® Team Stake Barre is a limited edition release.

Image Credit: WhistlePig Whiskey
Trend Themes
1. Racing-inspired Spirit Branding - The partnership between WhistlePig Whiskey and the Alfa Romeo F1® Team Stake introduces a high Rye Whiskey crafted through wind tunnel trials and inspired by F1 driver Zhou Guanyu.
2. Wind Tunnel Testing in Whiskey Production - WhistlePig Whiskey's collaboration with the Alfa Romeo F1® Team Stake involves whiskey barrels that underwent wind tunnel testing in Switzerland, creating a unique and innovative approach to whiskey production.
3. Piggyback Legends Series - WhistlePig's PiggyBack Legends Series, which includes the Alfa Romeo F1® Team Stake Barrel, celebrates individuals who embody greatness and offers a limited edition release of racing-inspired whiskey.
Industry Implications
1. Whiskey Distilleries - The collaboration between WhistlePig Whiskey and the Alfa Romeo F1® Team Stake highlights the potential for innovation and unique partnerships within the whiskey distillery industry.
2. Formula One Racing - The collaboration between WhistlePig Whiskey and the Alfa Romeo F1® Team Stake creates new opportunities for branding and product collaborations within the Formula One racing industry.
3. Luxury Spirits Market - WhistlePig Whiskey's partnership with the Alfa Romeo F1® Team Stake showcases the potential for disruptive innovation and unique marketing strategies in the luxury spirits market.
4.8
Score
Popularity
Activity
Freshness