The Microsoft Surface Commercial Employs a Beatboxer

By: Jonathon Brown - Published: Feb 15, 2013 • References: adweek &
This Microsoft Surface commercial takes tablets to an entirely new musical level.

The ad starts with the leader of a meeting clicking his Microsoft tablet into the detachable keyboard. The distinct click it makes spurs the rest of the meeting to do the same. Those clicks turn into pen taps, which turn into foot stomps and before you know it everyone is synchronized. As they all dance around with their tablets, the boss walks in. Instead of reprimanding everyone, he joins in. The most impressive part of the ad is the incredible beatboxing done by Toronto beatboxer KRNFX. Stats for Verbal Percussion Performance Ads Trending: Older & Mild
Research: 793 clicks in 170 w
Interest: > 3 minutes
Concept: Microsoft Surface Commercial
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
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