The Metro Everyday Nonsense Campaign Explains Strange Situations

By: Leslie Chen - Published: Jun 12, 2013 • References: & adsoftheworld
You can learn a lot from reading the paper, and these Metro Everyday Nonsense ads illustrate this idea perfectly with a bit of humor.

Consisting of two print ads conceived by the Mood agency in Sao Paulo, Brazil, the campaign features a man outfitted in a ballerina costume while waiting for the bus and a man riding his motorcycle despite his body being stuck inside of a car door. The ads are bizarre and comical but make a lot of sense in this day and age where just about anything can happen. The ads come with the reassuring copy "Someone needs to explain the everyday nonsense."

The Metro Everyday Nonsense campaign will give you a sense of peace in knowing that you're covered no matter what the world may throw your way. Stats for Bizarre Newspaper Ads Trending: Older & Chilly
Research: 2,302 clicks in 154 w
Interest: 2.7 minutes
Concept: Metro Everyday Nonsense
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: time-lapsed iconic figure ads, collaged cosmetic campaigns, and carbonated insult ads.