Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products

By: Katherine Vong - Published: Nov 27, 2011 • References: meijer & psfk
Retail chain Meijer has launched a really innovative marketing campaign for the holiday season with the Meijer 'Get Gifted' site. This dedicated site awards users with daily prizes for interaction.

The Meijer Get Gifted site presents three videos with which people can interact. Each video is a scene from a room in a house (living room, kitchen, gaming room) and is scrollable -- you can use your mouse to drag each one left and right as well as turn it 360 degrees. More importantly, each room features "hidden" prizes, which are indicated by star icons. When you click on an icon, a featured product appears and users get the chance to win it as their daily prize.

According to the Meijer Get Gifted site, clues on finding the winning items are available via Twitter and Facebook. Plus, even if users do not spot the winning item, they will be automatically entered into Meijer's grand prize sweepstakes for a chance to win $10,000 for themselves and $10,000 for charity. Stats for Interactive Video Prizes Trending: Older & Chilly
Research: 580 clicks in 235 w
Interest: 2.9 minutes
Concept: Meijer Get Gifted
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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