This British Smoked Salmon Brand Boasts Artistic Packaging

By: Rebecca Byers - Aug 25, 2015
References: packagingoftheworld
This example of smoked meat branding hails from the UK. Although one may not think of Britain as a hot spot for smoked meat products, the Springs' Smokery brand gets a boost from its abstract art-inspired packaging created by Distil Studio. The fierce packaging appears more like works of art rather than a vessel for gourmet meat products. Also included in the Springs' Smokery product range are kippers and pate.

The dynamic packaging range also features word from Peter Dunkley that hint at the brand's history in "skill, smoke and Sussex Oak." The wording references the brand's method of production that has been central to the product range for three generations. Combined with the contemporary art-inspired packaging, this brand identity is sure to make the product range shine on shelves.