Superstar

Manchester United 'Front Row' Brought Fans to the Field with Google+

By: Laura McQuarrie - Published: • References: manutd & adverblog
The Manchester United 'Front Row Story' gave diehard fans all over the world to get as close to a real football game as they could from different countries. Since it's a huge commitment of time and money to be able to hop on a plane and watch a match, 22 superfans were invited to view a game from the front row with the aid of a Google+ hangout.

Instead of having the stands lined with digital advertisements, in their places were the live webcams of the Manchester United fans from places like Malaysia, Mexico, the United States and South Africa. As well as the incredible experience for the fans, the players must have loved the extra support coming at them from around the globe. Stats for Virtual Soccer Stadium Visits Trending: This Year & Buzzing
Traction: 925 clicks in 30 w
Interest: > 3 minutes
Concept: "manchester United Front Row"
Related: 68 examples / 52 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: british power couple editorials, brand message-distorting ads, and faded neon illustrations.