Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Metaverse Soccer Kits

Manchester City and PUMA Unveil the Metaverse-Focused Kit

— August 4, 2022 — Fashion
Manchester City’s third kit has just arrived in time for the football club’s newest campaign. The campaign marks the city’s first Metaverse-based kit launch and was recently announced via Roblox, an interactive online game that allows users to design their own characters. Players were able to view and interact with the kit by visiting PUMA’s Land of Games.

Inspired by Manchester’s street art and the city itself, the jersey features a black spray-paint design that covers the otherwise neon green shirt. There are references to the ‘Manchester Worker Bee,’ an emblem that represents Manchester’s rich heritage and work ethic.

For the first two weeks of the campaign, Roblox players can play the new game ‘Football Rush’ to download a digital version of the game. Players who can’t score a win can purchase the kit in the PUMA gear store on Roblox.

Image Credit: PUMA, Manchester City
Trend Themes
1. Metaverse-based Kits - The creation of kits designed specifically for the Metaverse presents opportunities for businesses in sports apparel to expand their reach to online gaming platforms.
2. Interactive Online Gaming Campaigns - Interactive campaigns like Football Rush can create a sense of community and loyalty among players while driving sales of digital and physical merchandise.
3. Street Art-inspired Designs - Apparel companies can take inspiration from the local art scene to create unique and culturally-relevant designs for their products.
Industry Implications
1. Sports Apparel - Sports apparel companies can utilize the trend of Metaverse-based kits to expand their product offerings to online gaming platforms.
2. Online Gaming - Online gaming platforms can benefit from partnering with apparel companies to create exclusive and in-game merchandise, driving engagement and revenue.
3. Marketing and Advertising - The use of interactive campaigns and unique designs can be used as a disruptive innovation opportunity for companies in the marketing and advertising industry to differentiate themselves from traditional advertising methods.
5.3
Score
Popularity
Activity
Freshness