Microsoft's New 'Office 365' Ad Produces Free Internet

By: Alexander Lam - Published: May 12, 2013 • References: springwise
In an effort to promote Microsoft's 'Office 365' software, a magazine ad with Wi-Fi capabilities was released. Placed in a small number of Forbes magazines, the ad included a thin fully functioning router and battery pack. The free Internet connection emitted by the router was provided by T-Mobile and lasted for 15 days.

Office 365 is a subscription service that allows users to access Microsoft's software from the cloud. The ad was intended to highlight the service's functionality and ease of use through the Internet. With a free 15 day connection, potential consumers could try out Office 365 and get a feel for how useful it is.

This advertisement campaign is amazing because it merges old technology with new. By integrating advanced technology with print ads, Microsoft has added a new dimension to a traditional form of advertising. Stats for Hotspot-Emitting Magazine Ads Trending: Older & Mild
Research: 745 clicks in 158 w
Interest: > 3 minutes
Concept: Magazine Ads
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: web-based software, innovative multitasking keyboards, and witty higher education advertisements.