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Dolls Encourage Advertisers to “Make Love Not Awards”

By: futureheadz - Published: • References: futureheadz
Two dummies pretending to have sex on the streets were staged as part of a guerrilla campaign titled, “Make love not Awards.’ They were placed around Germany’s capital to make a statement to guests of the Art Directors Club-Award Show in Berlin on April 25, 2009.

The aim of the creative agency, future:headz was to take all the focus on away from awards in the advertising world, and put it on creativity instead.

The future:headz agency is known for creating unconventional communication such as guerrilla marketing and ambient media.