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“Bock Auf Neues” Campaign Uses a Real Ram For Creativity

Animalistic Advertising (GALLERY)

“Bock Auf Neues” Campaign Uses a Real Ram For Creativity
An offbeat campaign surprised the guests of the annual Award Show of the Art Directors Club in Berlin, Germany on April 25, 2009. A real life ram promoted the unconventional mission of the agency, Future:headz,…
Published   1,751 Views   9 Related [+/-]  
The Animal Dub Chorus Welcomes German Art Directors

Living Greeting Cards (GALLERY)

The Animal Dub Chorus Welcomes German Art Directors
The agency future:headz created a mixture of dub sounds and animal voices called the Animal Dub Chorus (another ADC). The unconventional beat became a live animated greeting card for all the guests attending…
Published   1,372 Views   5 Related [+/-]  
Dolls Encourage Advertisers to “Make Love Not Awards”

Faking PDA (GALLERY)

Dolls Encourage Advertisers to “Make Love Not Awards”
Two dummies pretending to have sex on the streets were staged as part of a guerrilla campaign titled, “Make love not Awards.’ They were placed around Germany’s capital to make a statement to guests of…
Published   2,565 Views   9 Related [+/-]  
Puma Marseille Ads

Guerrilla Director's Chairs

Puma Marseille Ads
Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France. A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing…
Published   2,114 Views  
Check Out Your Shoes On The Go

Guerrilla Foot Mirrors (GALLERY)

Check Out Your Shoes On The Go
An outstanding guerrilla campaign created for Puma stunned the city of Marseilles, France. A set of mirrors was set up on the street with a sign questioning pedestrians if their shoes were fashionable…
Published   2,354 Views  
Puma Window Projections

Customers as Stars

Puma Window Projections
Andy Warhol once said: “In the future, everybody will be a star for 15 minutes”. Inspired by this quote, the creative agency future:headz took photos of Puma customers with products in different poses.…
Published   1,868 Views  
Puma Fashion Fast Lanes

Temporary Sidewalk Ads

Puma Fashion Fast Lanes
Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille,…
Published   1,741 Views  

MINI Clubman: Guerilla-Stickers at the IAA (GALLERY)

MINI-Guerillas changed Frankfurts face during the IAA 07 with antistatic MINI-Signs in the local Underground- and Trainstation. Furthermore they put the sign “My other car is a MINI Clubman.” on various vehicles in the city.
472 Views  

MINI Clubman: projection over Messeturm Frankfurt. (VIDEO)

MINI Clubman: projection over Messeturm Frankfurt. As a result of high pressure caused by competitors, a projection of the interactive MINI Clubman movie was banned by the city after the third day of play. The projection was realized with 4 beamers - alltogehter 80.000 AnsiLumen - that produced a p…
307 Views  

Viral double doors in Frankfurt, Germany (GALLERY)

25 hot shops in the city of Frankfurt, Germany joined an unpaid viral mission to promote the new MINI Clubman. The sexy boot of the car made the shops double doors the eyecatcher during 10 days of the IAA.
462 Views  





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