futureheadz, Trend Hunter

Guerrilla Director’s Chairs - Puma Marseille Ads

Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France. A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director’s chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new… [More]

Guerrilla Foot Mirrors - Check Out Your Shoes On The Go (GALLERY)

An outstanding guerrilla campaign created for Puma stunned the city of Marseilles, France. A set of mirrors was set up on the street with a sign questioning pedestrians if their shoes were fashionable… [More]

Customers as Stars - Puma Window Projections

Andy Warhol once said: “In the future, everybody will be a star for 15 minutes”. Inspired by this quote, the creative agency future:headz took photos of Puma customers with products in different poses.… [More]

Temporary Sidewalk Ads - Puma Fashion Fast Lanes

Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille,… [More]

MINI Clubman: Guerilla-Stickers at the IAA (GALLERY)

MINI-Guerillas changed Frankfurts face during the IAA 07 with antistatic MINI-Signs in the local Underground- and Trainstation. Furthermore they put the sign “My other car is a MINI Clubman.” on various vehicles in the city. [More]

MINI Clubman: projection over Messeturm Frankfurt. (VIDEO)

MINI Clubman: projection over Messeturm Frankfurt. As a result of high pressure caused by competitors, a projection of the interactive MINI Clubman movie was banned by the city after the third day of play. The projection was realized with 4 beamers - alltogehter 80.000 AnsiLumen - that produced a p… [More]

Viral double doors in Frankfurt, Germany (GALLERY)

25 hot shops in the city of Frankfurt, Germany joined an unpaid viral mission to promote the new MINI Clubman. The sexy boot of the car made the shops double doors the eyecatcher during 10 days of the IAA. [More]