ChapStick Promotes the Finer Things in Life With Cartoon Sketches
The campaign's slogan has the words, â€œBe remembered by your kisses,â€ written in French. The ad also depicts various couples, and shows the girl in the illustrations associating her man with either money, a designer brand, or a nice car.
Implications - While Chapstick is not a particularly exciting product, these creative ad campaigns have me wanting to run straight to the store. Fun, positive and clever, the ads show that marketing campaigns still have some shred of originality left for print advertising. Itâ€™s nice to see the positive sentiment expressed in these cute little ChapStick ads.Stats for True Love Lip Balm Trending: Older & Mild
Traction: 5,015 clicks in 273 w
Interest: 4 minutes Concept: True Love Lip Balm
Related: 62 examples / 48 photos
Segment: Females, 18-35 Comparison Set: 23 similar articles, including: electric blue lipstick, pretty pink pouts, and cupcake makeup.