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ChapStick Promotes the Finer Things in Life With Cartoon Sketches

By: Shelby Lee Walsh - Published: Jun 22, 2009   Updated: Jul 20 2011 • References: chapstick and adsoftheworld
ChapStick takes the after school special route with this campaign by advertising agency Leo Burnett in Costa Rica.

The campaign's slogan has the words, “Be remembered by your kisses,” written in French. The ad also depicts various couples, and shows the girl in the illustrations associating her man with either money, a designer brand, or a nice car.

Implications - While Chapstick is not a particularly exciting product, these creative ad campaigns have me wanting to run straight to the store. Fun, positive and clever, the ads show that marketing campaigns still have some shred of originality left for print advertising. It’s nice to see the positive sentiment expressed in these cute little ChapStick ads.